The task was to highlight how effortless EG Bank’s services are: “as easy as being at home, with just the tip of a finger.” We needed to craft a complete animated video from scratch within a very short timeframe, while also staying true to the bank’s identity and visual language.

A key challenge was to go beyond surface visuals.
We had to showcase some of the ATM’s internal features in a way that looked mechanically accurate but still easy to understand for viewers. Balancing this technical realism with visual simplicity.

We handled every aspect of the production pipeline:3D Modeling: Built both the interior and exterior of the ATM machine to ensure accuracy and realism.

We worked on compositing to enhance the visuals and make the ATM’s features and locations easier to understand, while maintaining consistency with the overall visual language.

Designed supporting graphics and interface components.
Animation Art Direction & Set Design: Crafted a cohesive visual style, staging, and cinematic flow.

Client: EGY BANK & RAYA

Art Direction: Mahmoud Elsamman
3D modeling Simulation: Maryia Shambalava
3D/2D Motion design and Compositing : Mahmoud Elsamman
Sound design: Mahmoud Elsamman
Set Design: Nour Elmassry