Raya & EG Bank ATM
Challenge
The task was to highlight how effortless EG Bank’s services are—“as easy as being at home, with just the tip of a finger.” We needed to craft a complete animated video from scratch within a very short timeframe, while also staying true to the bank’s identity and visual language.
A key challenge was to go beyond surface visuals.
We had to showcase some of the ATM’s internal features in a way that looked mechanically accurate but still easy to understand for viewers. Balancing this technical realism with visual simplicity.
We had to showcase some of the ATM’s internal features in a way that looked mechanically accurate but still easy to understand for viewers. Balancing this technical realism with visual simplicity.
En Version
Process
We handled every aspect of the production pipeline:
3D Modeling: Built both the interior and exterior of the ATM machine to ensure accuracy and realism.
2D Elements
Designed supporting graphics and interface components.
Animation Art Direction & Set Design: Crafted a cohesive visual style, staging, and cinematic flow.
Animation Art Direction & Set Design: Crafted a cohesive visual style, staging, and cinematic flow.
Set Design
Shaped the overall mood with a home-like, welcoming.
Sound Design
Added an audio experience that reinforced accessibility and ease-of-use.
Outcome
Despite the limited timeframe, the final video effectively delivered EG Bank’s message of innovation and accessibility. By combining technical precision with thoughtful art direction, the animation positioned the ATM as a symbol of inclusive, user-friendly banking.
Client: Oncreation & EGY BANK & RAYA
Art Direction, 3D modeling, Simulation, Storyboard , 3D, Compositing , Sound desig ,texture , Lighting: Mahmoud Elsamman
Set Design: Nour Elmassry